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Craig Lefebvre, PhD is an architect and designer of public health and social change programs. He is chief maven of socialShift, a social|design, marketing and media consultancy and Lead Change Designer at RTI International. An internationally recognized expert in social marketing and social and mobile technologies for behavior change, Craig has been involved with several hundred projects in global, national, state and community contexts. He is the author of over 100 articles and chapters and his recent books include Social marketing and social change: Strategies and tools for improving health, well-being and the environment [San Francisco: Jossey-Bass, 2013] and a six-volume series on Social Marketing for the SAGE Library in Marketing [London: Sage Publications, 2013]. Craig has been invited to present and conduct workshops at over 300 conferences and meetings around the world. He serves on the Editorial Boards of Journal of Social Marketing and Social Marketing Quarterly.

Dr. Lefebvre has received an award for Outstanding Contributions to Social Marketing (2017), the Phillip Kotler Social Marketing Distinguished Service Award (2014), and the William D. Novelli Award for Innovations in Social Marketing (1996). Craig is a Founding Board Member of the International Social Marketing Association, a Senior Fellow in the Society for New Communications Research and an elected member of the American Academy of Health Behavior. His past positions include Intervention Director of the Pawtucket Heart Health Program, Chief Technical Officer at Prospect Associates, Chief Scientist at the American Institutes for Research, and Chief Technical Officer at PSI. Dr. Lefebvre received his Ph.D. in Clinical Psychology from North Texas State University; served in post-doctoral positions in Behavioral Medicine at the University of Virginia and the University of Pittsburgh; and has held faculty appointments at the University of Virginia, Brown University, Johns Hopkins University, the University of Maryland, University of South Florida, Queensland University of Technology, George Washington University and the City University of New York.

DISCLAIMER: This is a personal Web site, produced on my own time and solely reflecting my personal opinions. Statements on this site do not represent the views or policies of any employer, past or present, or any other organization with which I may be affiliated. All content is copyrighted.


Jazz and blues (with a little bit of everything else); great restaurants; stories about change; photography.