Jennifer Kasten (Vice President, JBS International) and I will be discussing ideas and applications of service design in the first iSMA webinar next Tuesday, July 23rd, at 6:30 AM and again at 12 noon EDT.
The integration of service design principles into social marketing is one of our more fertile areas for research and practice. Designers are among the most vocal advocates for including the people we formerly called our audience in the process of co-creating programs and tactics. Designers strive to develop empathy for the people they wish to serve - to understand their lives beyond the numbers from surveys or the comments from focus groups. Using a variety of research techniques to establish this empathy, and to understand service touchpoints and how they connect over time to form the customer journey, designers then redesign and reengineer the process to make it more suitable for the people using the service.
This 90-minute webinar will include an overview of key concepts and a case study of how service design ideas and methods are being applied to the re-creation of a national technical assistance and training program for community-based organizations in the US. It will be followed up with a chat session on the iSMA site for the remainder of the week.
Space is limited to 150 participants per presentation.
◦ iSMA members may register for free
◦ Non-members may register for $50. Note that a standard annual iSMA membership costs only $49.99; less for students and those from developing countries.
Register and also see future offerings.
This webinar could open up a whole new way of thinking about your work. And it's a great reason to join iSMA now.