How do I help public health professionals disrupt their usual ways of doing their work?
That was the challenge given me by the Society of Nutrition Education and Behavior for a webinar I did this week. Here's how we presented it in the announcement:
Effective communication is an essential component in the mix of strategies used to effect behavior change in regard to healthy eating. But are nutrition educators using all the behavior change tools? Are we really communicating effectively? Is our communication passionate enough and inspired enough to be heard? How do we increase the likelihood of improving healthy nutrition behaviors? With so many voices and choices out there in so many mediums (i.e. social media, grocery and food packaging advertising, television commercials, radio, etc) we have constant competition. This topic is sure to get nutrition educators thinking about how they currently communicate and to consider new avenues and strategies for their programs.
The session is for people who are looking to disrupt their usual way of doing their work. Participants will be exposed to marketing, behavioral economics, behavior/social change and social media theory and examples. The ideas and tools are designed to stimulate innovative approaches to nutrition education.
a. Identify differences in the approach to using social media in communication programs.
b. Specify why communication is only part of the solution (what are other pieces?).
c. Apply behavioral economics principles to nutrition education programs.
d. Understand the importance of people-centered and place-based programs for improving nutrition behaviors.
Over 600 locations tuned into the 50 minutes of my presentation and 30 minutes of Q&A. Some of the countries outside the US that were there included Canada, Columbia, Czech Republic, Spain, Indonesia, Israel, Italy, Malta, Mexico, Pakistan, Romania, Somalia, Turkey and Uganda. You can register to hear the session and receive the slide deck.
There were several questions that we didn't have time to discuss during the webinar. They will be the focus of my next post. Catch up on the discussion and join me here next week.