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What is social marketing?
Recent Posts
- Getting Social Marketing Wrong in Health Behavior and Health Education
- Social Models for Marketing: Building Communities
- Social Models for Marketing: Social Networks
- Social Models for Marketing: Diffusion
- Phillip Kotler on Marketing 3.0
- Social Models for Marketing: An Overview
- The Seven Rules of Projects
- The 4Ps of Demarketing Tobacco Use
- Free Copy of 'Obama's Wired Campaign'
- Frieden: Behavior Change Follows Policy Change
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Categories
- Audience Insights
- Audience Research
- Behavioral Design
- Biosecurity
- Books
- Campaigns and Programs
- Collaborators and Partners
- Design Thinking
- Distribution Channels
- eHealth
- Environment
- firstDRAFTS
- Health Care
- Healthy People 2020
- In the News
- International Health
- m-Change
- Marketing Management
- Media Trends
- Mental Health
- Mobile Thoughts
- Obesity Prevention
- Physical Activity
- Podcasting
- Presentations
- Professional Issues
- Public Policy
- Research Methods
- Research Nuggets
- Research Studies
- Search Behavior
- Sexual Health
- Social Activism & Engagement
- Social Entrepreneurship
- Social Media
- socialShifting
- Student Voices
- Theory
- Tobacco
- Total Market Approach
- Weblogs
gapingvoid
A Few of My Publications
- Strategies for the BOP: Lessons from social marketing
- The New Technology: The Consumer as Participant Rather Than Target Audience
- Consumer-Based Health Communication
- Partnerships for Social Marketing Programs
- Pawtucket Heart Health Program
- Social Marketing and Public Health Intervention
- Team Nutrition Pilot Study
- Theoretical Models in Social Marketing
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