« Recommendations for mHealth Stakeholders | Main | Co-creating the Social Marketing Discipline and Brand »



Nice, tightly written summary and interesting to see perspective of a content team member.

You're points about translation time of research and ecological validity for mHealth ones are well-taken. However, I was encouraged that the panel said there were some efforts being made in response to my question about using aspects of adaptive trial methodology. I suspect part of the reason for Charlotte's findings is that we have a system in place that rewards small, incremental (i.e., perpetually fundable) research and that there are disincentives associated with academic research producing large leaps forwards. This topic is pretty well covered elsewhere, but is exacerbated in the more fluid mHealth arena.

Rob's points about geography were spot on as well. In addition to the infrastructure leapfrogging, since people in many South American countries are not charged to receive SMS and because HIPAA-like rules are not stifling innovation elsewhere it is unsurprising we are behind the curve.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)

My Photo


chief maven tweets

    follow me on Twitter

    del.icio.us Bookmarks

    Social Marketing Blogline

    Google Analytics

    Site Meter

    Powered by

    Blog powered by Typepad