The University of South Florida’s College of Public Health’s annual social marketing conference continues its tradition of developing the skills people need to apply principles of social marketing to public health, environmental sustainability and other social issues.
“USF’s conference has done more to advance social marketing than any other single effort I know,” said Philip Kotler, PhD, distinguished professor of international marketing at the Kellogg Graduate School of Management at Northwestern University, who coined the term “social marketing” in 1971. The inclusion of social marketing objectives in Healthy People 2010 and in the national health strategies of Australia and England signals the need for more professionals who know how to use social marketing in public health programs.
To better meet that demand, the Social Marketing in Public Health Conference has expanded its roster of leaders in the field and added sessions on social marketing and the environment. The conference, set in beautiful Clearwater Beach, Florida, offers participants an opportunity to explore the innovations and discoveries that will shape our work in the coming decades.
Plenary sessions and in-depth breakout sessions will include:
- Fostering sustainable behavior: An introduction to community‐based social marketing
- Applications of social marketing to ecosystem recovery and sustainable seafood
- How social marketing is working for positive change around the world
- Effectiveness of health communication campaigns that include mass media and health‐related product distribution
- The use of social media during a social crisis
- Social marketing approaches to preconception health
- The power of branding in changing energy consumption behaviors
- Using online platforms for qualitative and quantitative market research
There will also be ½ day workshops on (1) fostering sustainable behaviors, (2) taking the 4Ps to the UN and beyond, (3) healthcare providers and behavior change and (4) identifying and integrating customer insights into program planning.
A 2-day Training Academy offered immediately before the conference (June 15-16) is designed to immerse participants in the concepts and skills needed to apply social marketing to public health issues.
The Social Marketing in Public Health conference offers a casual and intimate setting where people can come together to learn from and share with each other and some of the leading experts in the field. Known for its passionate, interactive training and innovative education, the conference has become a valued resource for public health and social change professionals.
The 21st Annual Social Marketing in Public Health Conference will be held at the Sheraton Sand Key Resort, Clearwater Beach, FL 17-18 June 2011.
For more information on the conference and Training Academy, including online registration:
(click on ‘Course Calendar’ and then choose ‘June 2011’ from the drop-down menu)
See you there - and yes, I will bring some copies of the book if you like.