Ready to start, expand or re-energize your social change efforts in 2010? Your colleagues found these offerings as the top 10 places to start their explorations of the blog last year and get some ideas.
1. Demographics of Social Network Users. A look at SNS users and the most popular SNS in the US and around the globe.
2. Planning a Social Marketing Program. An outline for social marketing plans proposed by a group of senior social marketers. Everything you should think about and plan for in a social marketing program.
3. Making Change Happen: The Marketing Approach. A discussion of the major elements of the marketing approach that can be useful for social change agents. The whole enchilada in 2,000 words + a printable graphic.
4. Theories for Social Marketers. The category of posts on theories for change including Building Communities, Social Networks, Diffusion, Process of Behavior Change Framework, the Integrative Model for Behavior Prediction and Design Thinking, Social Marketing and Behavior Change.
5. Obesity Prevention. Another category of posts that includes Demarketing Sugar Consumption in Drinks, All Diets are Created Equal: What it Means for Social Marketers, Obesity Prevention: What Works.
6. A Social Marketing Manifesto. A commentary on the state of the field and the proposed six critical features of a (new) social marketing approach. Boiling it down to audiences, benefits and the marketing blender.
7. McDonald's Secret of Success: Rediscovering Marketing. After years of neglect, attacks and tactical shifts, they got their groove back by creating a sacred text that went back to the basics of marketing. Think about that: getting confused by all the calls for evidence- and theory-based programs, shifts in political winds and priorities, stretched (or breaking) budgets? Maybe there is an idea here for you. I'm loving it!
8. The Change We Need: New Ways of Thinking About Social Issues. The title says it all. Social marketing can take you out of disciplinary silos and away from regimented approaches to integrative solutions that keep people front-and-center.
9. Health Communications, Social Marketing and Coke. Don't know, or can't keep straight, the differences between health communication and social marketing approaches? Can't explain them so your boss 'gets it'? Try this Coca-Cola example - start with where they are.
10. The Effects of Media on Health Behaviors: Evidence from Tobacco Control. It comes from multiple sources, not a single one, and yes, media in all forms can influence health behaviors. The question is how will you use it to set the public health and social change agenda?
So the table is set for a post-holiday snack or feast - as you prefer. I wish you to have a happy, successful and prosperous 2010 and hope you'll find some ideas and tools here to MAKE IT A GREAT ONE!
[Photo is an RCL original.]
It was quiet impressive to know that social marketing is also bringing around many of the social changes via certain particular sites.
Mio Navman M350D
Posted by: sheenjhon | 22 January 2010 at 05:43 AM