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My firm does a substantial amount of government sponsored social marketing. We work in the areas of teen tobacco prevention, adult cessation, problem gambling and childhood obesity. Because we have a budget crisis, activities we KNOW work are under scrutiny and face perhaps total elimination. These programs have become political footballs. Perhaps the best stimulus for the economy would be a social marketing campaign that attempted to calm everyone down. There's no counter voice to the doomsdayers in DC.

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