« The Global Social Marketing Challenge | Main | Health Communication and Informatics in Healthy People 2020 »

Comments

Craig

Thanks for your comments Alex and Susan. To your point Susan, it does seem to be a shift in how businesses, politicians and yes, even social marketers, need to be adapting to. The participation ethos may not resonate with every segment of society, but it has begun and it can be a good thing. The danger for anyone getting into this space is to not be satisfied with giving people a sense of 'empowerment' by soliciting their input and action. The key to all of this, I believe, will be in what I am calling 'validation' - to provide the feedback, through our decisions and actions, that people are being listened to and treated as collaborators and co-participants in shaping our world. I am talking more about 'empowerment and validation' as key features of the new media world. More to come on that...

Susan Kirby

Hi Craig, What an interesting and refreshing talk. Thanks for sharing. Your comment about US politicians is of course timely. Not to be partisan, but to point out differences in both US campaigns re this conversation. Obama's campaign seems to be leaning toward the empowerment concept with messages using words like "we" and his common refrain that we all have to be involved and that "he" alone will not change things but that together we, as a nation, can create change. This is one reason I think he beat out Hillary. Most Americans don't believe any politician who says "I will change this or that" because we know it's a massive system. Hillary insisted she had the experience to change things. Now McCain insists that "He can create that change." But it sure seems like more people are engaged by Obama's message of empowerment through OUR action. If you visit his web site (http://www.barackobama.com/issues/), you'll notice that each issue area has a button (Present your ideas here) for you to provide ideas for solutions to problems. So at least he's starting the discussion and being interactive. Are we on the path to empowerment politics? I think so.

Alex, aka Socialbutterfly

Thank you for the link Craig, and it was great finally having the opportunity to meet you in person. The conference was great, and I look forward to future events. I missed this keynote, so I was happy to read this post, and happy to read the messages within this keynote as well.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)

My Photo

Subscribe

chief maven tweets

    follow me on Twitter

    del.icio.us Bookmarks

    Social Marketing Blogline

    Google Analytics

    Site Meter

    Powered by
FeedBurner

    Blog powered by Typepad

    SlideShare