The CDC has launched the inaugural issue of an electronic newsletter The Risk Communicator. The publication is intended for public health officials and provides evidence-based, practical guidance for emergency risk communication strategy and operations. The current contents include:
- Understanding Your Audiences
- Social Media and Your Emergency Communication Efforts
- Messaging Is a Matter of Trust
- Program Spotlight: On the Frontlines of the California Wildfires
- Research Summaries: Summaries of Work from Deborah Glik and Craig Lefebvre
- Deborah Glik's "Risk Communication for Public Health Emergencies"
- Craig Lefebvre's "New Technology: The Consumer as a Participant Rather Than Target Audience"
- Risk Communication Opportunities During National Health Observances
- Upcoming Conferences, Training, and Workshops of Interest to Risk Communicators
The social media column provides a nice case study of the Virginia Tech shooting, the poorly designed communication systems that were in place for emergency communications during this incident, and how the students worked around them (a topic I also address during mobile presentations). Also nice to see one of my recent papers highlighted as well. All in all, I'm impressed that the first issue, with concise articles, is so forward leaning in approach.