« Evaluating PEPFAR: Random Designs and Type 3 Errors | Main | The Effects of Media on Health Behaviors: Evidence from Tobacco Control »

Comments

Jim Mintz

I think that it is quite unfortunate that we confuse health communications campaigns with social marketing campaigns which are quite different. As someone who was responsible for all the health campaigns for the federal government in Canada for over 25 years we found that using marketing methodology in your health campaigns will give you a much better chance of success.
We have had the same experience at the Centre of Excellence for Public Sector Marketing (www.publicsectormarketing.ca) where we assist organizations develop behaviour change campaigns.

Also we find that health campaigns are too reliant on the promotion P and don't consider the other 3 p's of marketing which in our view is a big mistake. Finally within promotion/communication we find that organizations are too reliant on advertising and public service announcements as well as static web products and the usual print products like posters and pamphlets. Here at the Centre we focus on all 4 P's and our promotional tactics are very much focused on strategic alliances with other sectors , especially the private sector, personal selling/face to face marketing and most important digital/social media marketing.

www.Jim.Mintz.ca

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)

My Photo

Subscribe

chief maven tweets

    follow me on Twitter

    del.icio.us Bookmarks

    Social Marketing Blogline

    Google Analytics

    Site Meter

    Powered by
FeedBurner

    Blog powered by Typepad

    SlideShare