On Social Marketing and Social Change: Marketing with the Connected Consumer

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Marketing with the Connected Consumer

It was a gratifying SRO crowd for my session on mobile marketing at the social marketing conference. The presentation takes off from the one I did on social media last year, and switches focus from the networked world to the connected one. I was surprised at how many (maybe 1/4) of the audience were active SMS and MMS users, though mobile web access was much less than that. The presentation seemed to get a great response. Here it is.

Special thanks again to Lynette Webb for the interesting snippets.

22 June 2007 | Permalink

Technorati Tags: Mobile Marketing, Social Marketing

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