Today two stories paint very different pictures about the practice of marketing condoms. National Public Radio focuses on the social marketing of condoms in Africa:
In developing countries, social marketers have been trying to get more people to use condoms. And where they've been successful, rates of HIV are coming down. And the United States, despite conservative protests, is the primary donor of condoms.
In 2005, 13 billion condoms were distributed worldwide. But the United Nations Development Program says that breaks down to about 10 condoms a year for every man in Africa — and that is not enough. There were 7 million new infections of HIV last year...
Since 2003, according to a PSI survey, young men and women in Kenya with multiple partners increased their use of condoms from 33 to 47 percent. Rates of HIV in the country have been nearly halved.
Audio of the NPR Morning Edition story.
Tonight starts a new US campaign from condom maker Trojan. Problem is that two of the four major networks (CBS and FOX) rejected the TV ads for not focusing on preventing diseases (which diseases do the ED drugs prevent again?). From the NY Times -
“We have to change the perception that carrying a condom for women or men is a sign they’re on the prowl and just want to have sex,” said Linda Kaplan Thaler, chief executive of the Kaplan Thaler Group, the New York advertising agency that created the “Evolve” campaign. “It’s a sign of somebody being prepared — if the opportunity arises — to think about their own health and the health and safety of their partner.”
Be sure to check the Trojan campaign site for the ad - it is LOL funny! When pigs have wings...
Related to my question yesterday about how to make markets work for the poor, note this quote:
“With a 75 percent share of the market, we can prioritize growing the category and increasing overall condom usage,” Mr. Daniels said. “Right now in the U.S. only one in four sex acts involves using a condom. That’s dramatically below usage rates in other developed countries. Our goal is to dramatically increase use.”
And I have to note that NPR says Population Services International is "the largest condom distributor in the world."
Thanx to Bob, my NPR listener, for the tip!