Students' Campaign for Health: Go Play
A marketing campaign developed by Montana State University-Billings students aims to propel people out their doors and into healthier lifestyles with a simple slogan: Go Play…
The slogan will appear on billboards, in television spots and in brochures designed by a dozen students in assistant professor Sarah Keller's upper-level class on media for social change…
It is the third year students in Keller's classes have designed social marketing campaigns.
"We're actually trying to change the general public through mass media in the direction of a public health objective," Keller said.
The first campaign prompted people to be tested for HIV, and last year's effort strove to reduce domestic violence.
For the Go Play campaign, students held focus groups and worked with a professional advertising agency to design and produce marketing materials. TV spots that promote area trails are expected to air on local stations this summer, and MSUB senior Hayley Bergenheier is preparing to present a slide show about trails to community groups in a couple of months.
Teens Key to Reducing Automobile Crash Death.
Targeting the world-changing tenacity of youth, the Ad Council, in partnership with AAA (American Automobile Association) and SADD (Students Against Destructive Decisions), has launched an impressive public-service advertising campaign designed to combat complacency and trigger an avalanche of adolescent activism to defeat distracted - and dangerous - driving. And not a moment too soon.
According to a Teens Today driving study from SADD and Liberty Mutual Group, one of the nation's largest automobile insurers, well more than half (62 percent) of high school drivers say they talk on a cell phone while driving and almost two-thirds (67 percent) say they speed…
Despite decades of progress in reducing the incidence of impaired driving, Teens Today reveals that one in five teens is still drinking and driving and one in nearly eight teens is still using marijuana and driving.
While there is likely no single solution to the scourge of dangerous driving, social marketing campaigns such as this one can help. According to the Social Marketing Institute, the ultimate objective is to influence action through application of standard marketing techniques. Similar campaigns have proven successful in addressing issues ranging from youth smoking to environmental citizenship.