Students Creating Greener Campus
Is there a way that academia can cut down on paper rather than cutting down more trees?
ReSource, a unique, student-driven initiative supported by the university’s sustainability office, is one innovative way to start answering that question. The ReSource project not only looks at reducing the amount of paper we use, it’s initiating ways of reusing it before it is recycled, as well as researching how the university can store information without paper...
The project is based on an established community-based social marketing method that encourages people to make eco-friendly decisions in their everyday behaviours, said Vig Krishnamurthy, a resource management and urban geography student who designed the ReSource project.
Doctor Spells out Benefits of Donating Blood
She did so during a one-day workshop held at the International Conference Centre as part of a blood donor recruitment programme of the Red Cross Society of Seychelles (RCSS).
Dr Athanasius spelt out benefits that accrue to the individual who gives blood, the community that person hails from, the health delivery services and the eventual recipient...
“In general, successful recruitment of non-remunerated blood donors occurs as a result of well-planned marketing and education campaigns that are firmly rooted in the culture, attitudes and expectations of the country’s population,” RCSS officials said.
They said that social marketing strategies usually aim to persuade people to change their behaviour patterns.
“In the case of the recruitment of voluntary, non-remunerated blood donors, social marketing may be used to reinforce existing positive attitudes towards blood donation, as well as to change more negative attitudes and behaviour,” they said.
At the end of the training, participants are expected to be able to use social marketing techniques to develop an education and marketing plan for the recruitment and retention of voluntary, non-remunerated blood donors.