Trend Toward Post-Material World Opens New Avenues
… As a marketing professional, it's imperative to ask yourself how you can best meet the needs of this new breed of status seekers. In other words, the paradigm has shifted and you need to determine to what degree you should shift your marketing dollars into these new opportunities.
For instance, is social marketing — influencing social behaviors to benefit the target audience and society in general in order to enhance brand identity — an appropriate vehicle for your business? Should you take advantage of new media opportunities to build your brand personality, such as blogs, podcasts, or online video like YouTube? The answer is maybe. It depends on your product or service and the target audience.
UW Campaign Encourages Big Horn Basin Saving Increase
A campaign urging Big Horn Basin residents to pad their pocketbooks and buck the national trend of zero savings begins this month.
“Big Horn Basin Saves” encourages individuals to save money to reduce debt, build wealth, and take a bite out of national consumer debt that increased 38 percent last year, says Rhonda Shipp, University of Wyoming Cooperative Extension Service educator...
Social marketing requires people to make a personal commitment to a positive behavior, she says.
“I am interested to see if through a marketing campaign we can sign up 1,000 people in a rural population like the Big Horn Basin.”
TeachersCount Honors Duquesne's Bush
Aralessa Davis Bush, a retired Duquesne City School District teacher, was selected by The TeachersCount National Social Marketing Campaign, a campaign that recognizes just how much influence a teacher has on what a person becomes.
TeachersCount pairs well-known individuals such as politicians, athletes, movie and television stars with their favorite teachers for ads that appear throughout the Time Inc. family of magazines.
Forum Seeks 'Healthy Homo' Ideas
One hundred gay men came together this week to dialogue about the health and social needs of themselves and their peers. They brainstormed on solutions and sought ways to improve the mental and physical needs of gay men.
The goal is to help gay men be "healthy homos."
… The men focused on six areas of concern: mental health, aging, healthy sexuality, community, and addiction. Among the group discussing healthy sexuality, most said they would like to see a change in focus in the social marketing campaigns produced.
"We are stuck in a negative prevention model. We need to find a way to present a holistic sexuality," said Oakland resident Gabriel Clark, who conducts Body Erotic workshops. "Sex is just not about the physical act. That seems to be where we are stuck."