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You are so right... Social marketing has been an essential of every "promotional" effort a business can make... it use to be known as "word of mouth" marketing, then networking. The Internet's "Social Medias" are only vehicles for what is really social marketing, that has always existed... you are exactly right in suggesting the development of Social marketing is a "learned" behavior... in your statement 'Coaching that pushes the best out of ourselves' ...for 30 years weve been involved in PR,Advertising (Agencies offline and on) and now Social Media and the best advise we can offer is what you are saying... develop social marketing...it has always been in its simplist form the best value by comparison of any media...we will be following you and retweet this on @socialnetguide.... we are incubating a new NetGuide on Social media and marketing and welcome your input.

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