It's reassuring that as some commercial marketing clowns try to claim 'social marketing' (AKA social media marketing) as the latest, greatest thing since 'television marketing,' some folks in the medical field are starting to get the idea. This summary appears in Pediatrics about identifying and managing child mental health problems and maternal depression.
Pediatricians endorse a wide range of barriers with respect to the diagnosis and treatment of children's mental health problems and maternal depression. The specificity of factors relating to various barrier areas suggests that overcoming barriers to the identification and treatment of child mental health problems and maternal depression in primary care pediatrics is likely to require a multifaceted approach that spans organizational, physician, and patient issues. In addition, comprehensive interventions will likely require social marketing approaches designed to engage diverse audiences of clinicians and their patients to participate.
Anytime you're ready.