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Hi - just so I'm clear, you've developed a 12-point assessment methodology, which assesses on a rational scale the level of user engagement, in this case with health material? Can you share more about how this criteria was established? What are the 12 points, how were they defined, etc? Presuming these metrics are sound, I should (in theory) be able to replicate the process and 'test' your outcomes, right?

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