Anastasia Goodstein at YPulse does a great review of her top trends in teen marketing and media over the past year. #1 is the rise of 'Doing Good' with links to exemplary programs. Corporate responsibility and social marketing have come back in a big way this year -- whether it's charasmatic individuals like Bono or Richard Branson leading the way or just plain old market research that continues to reaffirm that teens (Gen Y, Millennials) are both leading the surge in volunteering and community service as well as supporting companies who donate to the cause -- AIDS in Africa, the environment, homelessness...
Other trends include the rise of marketing backlash, user generated video, safer social networking and the re-invention of the teen magazine
Plenty of links worth a look and bookmark. And I appreciate her understanding what social marketing is and isn't.
Look for lots more mainstream brands to get involved in partnerships and social marketing in 2007.