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Nedra Weinreich

I, for one, am hoping that social marketing can make a difference in improving the education of our children. I'm working with a client right now on addressing the issue of school choice with social marketing at a national level. There are a lot of different audiences that have to be engaged to bring about adoption of school choice policies in a community or state -- parents, policy makers, media, taxpayers -- and some very powerful opponents in the form of the teachers unions. Just throwing more dollars at the problem has been proved ineffective since it gets swallowed up by the bureaucracy. It's certainly a challenge, but I think not undoable.

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