Last Thursday I talked about the implications of social media for social marketing and public health for the Public Health Communication & Marketing Program at The George Washington University School of Public Health and Health Services. The quarterly seminar series is promoted as a lecture and discussion with a provocative speaker whose work is helping to refine the practice of public health communication and marketing.
You can be the judge with the slides of the talk (pdf file).
The audio of the talk is an mp3 file [Run Time: 0:48:38].
Attention: These are both large files - be patient while downloading them.
"Social media" is the use of media to facilitate collaboration and interaction among people. These media can be seen as mere digital extensions of older forms of communication (e.g. promotional campaigns based on word-of-mouth, viral marketing, "narrowcasting," or "slivercasting"). However, thinking about these new media as just new promotion channels misses the essence of what the new media revolution is all about...using media to do new things, not using new media to do old things differently. These new technologies have implications for how we think about the public health behaviors, products and services we market; the incentives and costs we focus on; and the opportunities we present and places where we interact with our audience and allow them to try new things. The implications of social media are not confined to how we should think about our target audiences, but also includes how we should think about our colleagues, our information and inspiration sources, and the resources we attempt to cultivate to do our jobs bigger and better.