Social marketing: A behavior change technology for infection control. Mah MW, Deshpande S, Rothschild ML. Am J Infect Control. 2006 Sep;34(7):452-7.
This article introduces some social marketing concepts and explicates them in the context of hand hygiene promotion.
A convergent diffusion and social marketing approach for disseminating proven approaches to physical activity promotion. Dearing JW, Maibach EW, Buller DB. Am J Prev Med. 2006 Oct;31(4 Suppl): 11-23.
Here, we argue for a convergence of diffusion of innovation and social marketing principles to stimulate the efficient dissemination of proven-effective programs. In general terms, we are encouraging a focus on societal sectors as a logical and efficient means for enhancing the impact of dissemination efforts.
Development and evaluation of a youth mental health community awareness campaign - The Compass Strategy. Wright A, McGorry PD, Harris MG, Jorm AF, Pennell K. BMC Public Health. 2006;6:215.
We believe this is the first study to apply the rigorous standards of a health promotion model including the use of a control region to a mental health population intervention. The program achieved many of its aims despite the relatively short duration and moderate intensity of the campaign. [Full Text Article]
Suicide prevention as social marketing. Mirjanic M, Marusic A. Psychiatr Danub. 2006 Sep;18 Suppl 1:91
Social marketing has proven to be effective in tackling social issues via marketing behavioural change. Its conceptual perspective and inventory of tools (customer orientation, audience segmentation, marketing research, strategic planning, competitive positioning, etc.) could be implemented in suicide prevention.