Opening health and medical clinics in drug stores is now old news. What is interesting is how the positioning of these clinics is beginning to take shape.
Supervised weight management programs will be offered for those looking to start or restart a weight loss program; specialized adolescent and geriatric weight control programs will also be available. [Rite Aid and Lindora to Debut First In-Store Health Care Clinics That Also Offer Medically Supervised Treatment for Weight Control]
This should be welcomed news for any community organizations looking to increase the number of weight loss programs, lower the prices for being involved in these programs (hopefully financially as well as in other ways), increase availability and accessibility and have new promotional channels to reach overweight and obese at moments of choice or openings for weight control messages (who doesn't go into a drug store once a week?). Of course, the competitors and people who believe that 'more research is needed' before offering these types of programs will be blowing back long and hard.
I hope that Rite Aid and Lindora have thought through data collection and follow-up methodologies, not only for good patient care and management, but for the scientific and policy audiences who will no doubt be watching this experiment with much interest.