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» The Healthy Living Social Marketing Initiative from On Social Marketing and Social Change
The UK government has published a background document for the national social marketing campaign to prevent and reduce obesity. i quickly read through the entire document: expect no insights. Just the usual academic bromides. They might consider what t... [Read More]

» Diffusion of Calorie Labeling Initiatives from On Social Marketing and Social Change
Last semester one of our projects in the GWU social marketing class was working on calorie labeling legislation in Washington, DC. At the time, we were in the innovator category. If the NY Times has it right today, it looks [Read More]


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