Designing behaviors that influence weight management focus on various aspects of everyday life: perhaps the most important time and place seems to be breakfast [see Ma et al 2003; Berkey et al 2003 - Abstract; Siega-Riz et al,1998 - pdf available).
I'm not sure if there are data to support this, but a consistent observation we made during the early days of the 5 A Day Program was that people who 'got behind' by not having a serving of fruit (or 2) in the morning had a very hard time in catching up during the rest of the day.
On that note, these two related stories this AM.
The milk industry launched a new campaign today that is taking a different approach to appeal to teenagers...Body By Milk is encouraging teens to grab lowfat milk instead of sugary sodas because -- along with staying active and eating right -- it may help them achieve a healthy weight.
The USDA has approved the use of the Whole Grain Stamp for use with grain-containing meat products. The Stamp is a parallel idea to the 5 A Day logo, and is another opportunity to provide discriminative stimuli, environmental cues (pick your theoretical model) to encourage healthier point-of-choice decisions.
The Grain Stamp is already being considered by producers of frozen entrees, but what would happen if the commodity groups ever got it together for joint marketing programs? Is win-win-win a possibility?