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The Rand Corporation, not ever known as a repository for social marketing thought or activities, has decided that social marketing should be part of the military toolbox in Iraq [and we are not talking about the pretensions of the social [Read More]

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mikekujawski

Whenever this issue comes up, I point people to a post I wrote last year:

http://www.mikekujawski.ca/2007/09/13/the-difference-between-social-marketing-and-social-media-marketing/

I still get emails from reputable marketing organizations like the CMA, or independent consultants confusing the two terms. I send them the above link every time. If we want to stop this, we have to take action ourselves.

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