Tuesday marks (A) the beginning of the 2008 Presidential campaign, (B) the taking over of the Democratic Party by liberal bloggers, (C) the ascendancy of the anti-war movement as the major driver in election politics this year, (D) 91 days to the mid-term elections, or (E) whatever.
If you fall into the 'whatever' category, and know people who do, this campaign's for you.
The latest edition of the "Get Out the Vote" campaign by the Advertising Council is one of the better tongue planted firmly in the cheek campaigns I've seen done for civic engagement. Check out the site for information on how to register to vote, viral marketing ideas (including tee shirt transfers), fact sheets and backgrounders about the campaign. Candidate blogs and podcasts are under development. The site is designed (along with other materials) to increase voter behaviors among 18-24 year-olds and includes information on how to organize a voter registration drive. [The trick is to do it for one of the candidates on the site.]
Bobby Pearce, executive creative director of WestWayne..said the campaign’s ads deliberately mimic local candidates’ ads, popular in midterm elections, “where you hear the same phrases over and over again. These tend to generate indifference, they seem so formulaic. By parodying them, we’re combating the emotions they generate, the indifference, putting a little bit of spin on them.”
When asked 'how do I create a WOM campaign about my issue using social media,' I'll be suggesting looking at this one for ideas. And come November 7th, vote for the candidate of your choice unless you find a better one in your local elections: I'm favoring "Spoiled Yappy Dog."
Peers, school and workplace are the most effective influencers when it comes to engaging young adults age 18 to 24 in voting, volunteering or getting informed.
via Jane Levere, New York Times.