One of the overriding responses to my presentation on Social Media and Social Marketing at Clearwater Beach was surprise that so many 'adults' were involved in new media. One of the user stats I quoted was that 40% of MySpace audience was over the age of 35. Then there are the findings about political blogs where the largest age group of readers is between 41-50 years old. The Emmys have also recognized that it's not just about youth and entertainment. The latest award category is for news and documentaries produced for websites, mobile phones and iPods - hardly a 'Y&E' category. And for those who worry about the 'old' media, take comfort in the fact that 5 of the 7 nominees are newspapers - the Washington Post and New York Times.
"The traditional networks, if they send somebody out to do a story, essentially their priority for the moment is to service their primary outlet of television," said Westin, a former ABC News executive. "Newspapers, I think have always wished they could be in television, but they didn't have a television network. Now they essentially have one: it's called the Web."
For all the government agencies and nonprofit organizations who have always wished for their own screens, look no longer.