School buses will be the next place for commercial advertising starting in the Fall of 2006. The concept from their site:
Utilizing cutting edge technology, BusRadio has developed a proprietary closed network of school buses that receive age appropriate programming each day as students travel to and from school. The show is geared towards entertaining the students, while also incorporating educational content and safety awareness messages. BusRadio has exclusive agreements with school bus contractors and school districts nationwide to outfit their fleets with our customized digital player. From our centralized programming facility, thousands of school buses across the country will receive a customized BusRadio show specifically targeting their geographic location, age level and ethnicity.
Be sure to check out the positioning compared to traditional AM/FM radio stations (with those unpredictable and offensive song lyrics and DJ chatter) as well as the study that demonstrates reduced noise levels and fewer student disciplinary problems. And 6 minutes of each hour of programming will be reserved for safety messages and PSAs while 10 minutes are for 'corporate sponsorships and contests' - walk to school anyone?
Thanx to MIT Advertising Lab.