Turns out that packaging together movies and social activism was a larger and more organized enterprise than I ever knew. On Friday, Rohit posted on the marketing of the film An Inconvenient Truth at Influential Interactive Marketing. I made a couple of quick comments (and relearned to run the traps AKA check the links first) that came down to what seemed to be a lack of follow-up social marketing activities. I've just come across a site via Have Fun.Do Good that is the mother of organizing people around a host of movies/issues - Participate.net - that fills the follow-up niche. Now I'm looking forward to The World According to Sesame Street and the campaign on childhood education and tolerance.