Flinders St East Safety Survey
Flinders St East [Townsville, Australia] will come under scrutiny of a safety audit when a group of university students step out to ask clubbers how safe they feel when they are in the CBD. The nightclub strip has had a history of violence, drunkeness and anti-social behaviour which has prompted a 3am lockout.… She said the audit, entitled Safety in Venues, Perception Versus Reality would target men and women and allow for a social marketing project to be developed.
Jamie Oliver in Talks Over Campaign for Family Meals
The Department of Health is negotiating with Sainsbury's about a joint campaign, to be fronted by the celebrity chef Jamie Oliver, to encourage families to make time to eat together more often as a key means of improving the nation's diet...
Some public health campaigners may question whether the health department is allowing its messages to be hijacked by commercial interests. But Jeff French, co-author of yesterday's report on use of social marketing techniques in public health work, said: "They can be part of the problem, but there is no solution that doesn't involve them ... in terms of reach."
Mozambique: Millennium Goals 'A Matter of Life Or Death'
Renowned economist Jeffrey Sachs, special adviser to UN Secretary-General Kofi Annan on the Millennium Development Goals (MDGs), declared in Maputo on Tuesday that, for poor countries such as Mozambique, achieving the MDGs "is matter of life or death, not just of economics"…
Sachs was convinced that countries such as Mozambique, with a reasonable level of governance, and with a solid policy framework in place, could achieve the MDGs. But that would require investment in agriculture, which is where most of the poor work…
But he inveighed against the policy of trying to sell bed nets. "You can't expect people who have no money to buy bed nets!", he exclaimed. "You have to give the nets away, not sell them. Enough of social marketing!" Bed nets were as crucial to child health as vaccination, "and imagine trying to sell a measles vaccine, instead of giving it away". [See also here and here.]
An Iron Fist Joins the Malaria Wars
…Dr. Kochi, who in the past ran the agency's Stop TB initiative, has never been known for his diplomatic skills. A 57-year-old graduate of Japanese medical schools and the Harvard School of Public Health, he ruled the Stop TB campaign with an iron fist, colleagues say, and by his own admission, so alienated the Rockefeller Foundation and other partners that he was ultimately forced out of the job.
But even his critics admit that he was a decisive strategist and that the tuberculosis campaign was one of most effective the W.H.O. has run…
For example, he wants to standardize mosquito nets so that, instead of a welter of competing styles that must be home-dunked in pesticide, a few makers of factory-coated nets, which kill insects for years longer, are left to compete on price. He dismisses "social marketing," in which nets are branded and sold cheaply instead of being given away, as with an early Bush administration policy that flopped. And, despite the objections of environmentalists, he wants DDT sprayed inside huts to kill mosquitoes where they rest on walls as they wait for dark.
NCC Reports on the Cost of Health
A National Consumer Council (NCC) report on UK health is being seen as "a blueprint for how social marketing can dramatically improve the impact of government health campaigns", according to its author.
Dr Jeff French, who is also director of the NCC's National Social Marketing Centre, says that his report aims to build "positive relationships" between the government and the health sector "to deliver improvements"…
NCC chief executive, Ed Mayo, said: "The NHS has never invested in a marketing approach to public health and yet evidence from countries such as Canada and Australia is that it works well.
"We estimate that a five per cent increase in healthy behaviour could save the NHS and care services close to £1 billion, which is equivalent to the projected NHS deficit."
Gay Community, Surgeon General Report on Secondhand Smoke
The Surgeon General's report indicates that nonsmokers
exposed to secondhand smoke at home or work increase their risk of developing
heart disease by 25 to 30 percent and lung cancer by 20 to 30 percent. The
report finds that even brief secondhand smoke exposure can cause immediate harm
and that the only way to protect nonsmokers from the dangerous chemicals in
secondhand smoke is to eliminate smoking indoors.
The Lesbian, Gay, Bisexual & Transgender Community Center's SmokeFree Homes Campaign collected the first ever data on environmental smoke in the homes of LGBT adults. Survey data showed that 45 percent of respondents allow smoking in their homes and that less than half of these perceived environmental smoke in the home as a serious health risk, with the majority perceiving environmental smoke as a moderate, minor or negligible health risk.
These results indicate that while a majority of LGBT persons do not permit smoking within their homes, social marketing campaigns are needed to educate LGBT smokers and individuals living with smokers about the serious health and safety risks posed by environmental cigarette smoke within the home.
Behaviour Change Still Remote
The Swazi population is knowledgeable of the HIV and AIDS pandemic however, such knowledge has not been translated into behaviour change…
Recognising that the media plays a vital role in influencing beliefs, attitudes and behaviour of individuals, a radio programme has been launched.
Building on the success of the “Indzaba yetfu sonkhe” campaign, “ngoba likusasa ngelami” was a holistic social marketing programme aimed primarily at touching individuals in those areas of their lives that are integral to a value-system and belief set that affects a better life and brighter future… the radio programme contributed in making people talk about HIV and AIDS issues, which is a step towards behaviour change.