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» What Health care Journalists Will Be Writing About from On Social Marketing and Social Change
If you're interested in what health care reporters are thinking about and are trying to learn more about (maybe an issue you work with?) you can check out the agenda for their annual conference here [Association of Health Care Journalists]. [Read More]

» Behavioral Targeting from On Social Marketing and Social Change
In the online marketing world, behavioral targeting is one of the hottest topics around. ClickZ News previews the segmentation scheme developed by Microsoft for their adCenter service. They have developed 18 segments of online users based on their sear... [Read More]

» Catching Up with Social Marketers from On Social Marketing and Social Change
Several of us at the USF social marketing conference got together for dinner last night at Columbia - THE Spanish/Cuban restaurant that is always a stop for me during this meeting. Great food and conversation was the result. A couple [Read More]

» A Social Marketing Manifesto from On Social Marketing and Social Change
Over the past decade or more, social marketing has been put into a straitjacket. I can't put a firm date on it, but I remember becoming concerned in the early 1990s that the tyranny of focus groups had taken over [Read More]

» Conversation with Greg Cowal from On Social Marketing and Social Change
At our last Conversations on Social Marketing session Greg Cowal spoke about his company’s [GSP] efforts to assist Proctor and Gamble in reaching ‘the next billion’ – mostly poor women living in developing countries. In Mexico, where he is implementing... [Read More]

» 10 Ways to Be the Smartest Social Marketer in the Room from On Social Marketing and Social Change
Social marketing continues to inspire me when I witness how a few simple questions and acts can help people focus on important strategic issues and work together to improve people's lives. When we first published Strategic Questions for Consumer-Based ... [Read More]


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