« Social Marketing in the News | Main | Micro Persuasion: Mind The Conversation Gap »

Australasian Nonprofit and Social Marketing Conference

Stephen Dann has been kind to send a participant report from this conference.

Finding a good quality niche conference in your specialist field is like discovering a great little restaurant.  As much as you want to tell all your friends, you don’t want to overcrowd the situation and miss out on the very intimacy that made it so great in the first place.  That’s the feeling I have about reporting on the Second Non Profit Conference. 

So, with that disclaimer, let’s take the overview.  This year’s conference covered social, sports and arts marketing, making for a diverse and surprisingly linked series of papers.  Although this is a highlights package, a detailed rundown of the papers is available in the following posts.

The conference opened with Emeritus Professor Michael Rothschild, author of a couple of the definitive set pieces in social marketing, presenting his view of the current social marketing paradigm.  A hallmark of the quality of this conference comes from Prof. Rothschild’s continued attendance at the following sessions, and the presence of the keynote speaker from the previous year as a delegate in 2005.  The other keynote speakers Dr Dennis Apo, and Professor Gus Geursen were also notable by their presence in the sessions.  All three keynote speakers brought their best game to the conference,  contributing suggestions, asking questions, and offering advice to their fellow delegates.  The small size of the conference also allowed for the opportunity for genuine one-on-one discussions in the post-conference breaks, rather than the usual business card swap and promise of an e-mail.

Papers at the conference covered a broad gamut from the PhD-in-motion papers of first time presenters, through to statistically laden empirical works, qualitative journeys of -discovery, and the occasional theoretical/conceptual paper.  Although the dual-stream presentation format only afforded me the opportunity to see half the tracks, it has been a rare conference to find yourself sitting in one session, dying to see the other papers being presented but completely unwilling to leave the presentation at hand.  It’s a tribute to the reviewers and the conference chairs that the quality was so high.

Track Stream Overview

* Arts and Aboriginal Arts Stream

* Education Marketing

* Event Marketing

* Health Marketing

* Marketing Legal Drugs (Alcohol Stream)

* Marketing Value

* Social Marketing Stream

* Sports Marketing

More information about the conference and links to individual papers are available at Stephen's blog.  Thanks again, Stephen!

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c595f53ef00d8353ce39669e2

Listed below are links to weblogs that reference Australasian Nonprofit and Social Marketing Conference:

Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

My Photo

gapingvoid

Google Search


  • Web Site

RSS Feeds

  • Subscribe in NewsGator Online
  • Subscribe in Bloglines
  • Add to Google

Subscribe

Social Marketing Blogline

del.icio.us Bookmarks

BlogRolling

Social Marketing wiki

  • visit Social Marketing

Website Grader Badge

Ad Age

Google Analytics

Site Meter

Copyright Notice

Powered by
FeedBurner

Blog powered by TypePad