Trends in radio
I was at a meeting at the National Institutes of Health earlier this week where we spent some time talking about media trends for the next five years. I ran across this interview today with the Editor-in-Chief of Billboard magazine's Radio Monitor and found it reinforced some things we were saying, especially about satellite radio, as well as raising some other points.
We're watching a transformation in the radio sector with the take off of satellite radio. How do you see distribution of radio evolving over the next 18 months?
There is indeed a transformation underway but I don't necessarily agree that it's being led by satellite radio. Satellite is just a piece of it. Less than 10 million total subscribers against a hundreds and hundreds of millions of terrestrial radios already out there receiving free radio is not something going away in a hurry. Instead, radio will mean different things to different people. Internet listening, cell phone listening and similar emerging or expanding experiences may become more of what radio is about if you cast ahead several years.
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